Webshop & Strategy
Aura Studio
An editorial Shopify storefront for an independent fashion label — built around the photography, not around the cart.
Client
Aura Studio
Year
2025
Role
UX Lead & Shopify Architect
Services
Webshop Design · Shopify Setup · Brand Strategy
Challenge
Aura's previous template buried the product story. They needed a storefront that felt like a magazine but converted like a flagship.
Approach
A full-bleed editorial grid with quiet typography. Custom PDP sections let the team narrate each capsule. Checkout was reduced to two steps with Shop Pay as the default.
Outcome
Conversion rate improved from 1.1% to 3.6%. Average session duration doubled and bounce dropped 38%.
1.1 → 3.6%
Conversion
−38%
Bounce
+24%
AOV
Gallery