Shopify store — modest fashion
Hayati
Complete Shopify store from concept to first sale.

Client
Hayati
Year
2026
Role
Designer & Shopify Developer
Services
Webshop Design · Shopify Development · Launch & Ops
Challenge
Hayati, a new modest fashion brand targeting the Netherlands and Belgium, needed a complete webshop: not just a beautiful design, but a fully operational sales machine. From first concept to the first shipped order.
Approach
- Design & branding: web design aligned with the brand identity, from typography and color to banners and social media assets.
- Shopify development: full store setup, including custom Liquid work (announcement bar, size charts, product-specific templates).
- Domain & email: DNS configuration, domain connection with SSL, and professional email inboxes on the brand's own domain.
- Payments: installation and configuration of payment methods tailored to the Dutch/Belgian market, including iDEAL and Bancontact.
- Shipping: complete shipping setup with automated labels and track & trace for the Netherlands and Belgium.
- Legal & trust: terms and conditions, privacy policy, return and shipping policy compliant with EU regulations.
- Conversion & content: product copy, FAQ, size charts and conversion-focused page structure.
- Marketing advice: launch guidance, social media strategy and SEO foundations (Search Console, meta descriptions, social previews).
Outcome
A professional webshop that was ready from day one. In the first week after launch, the client received 5 orders — with zero ad spend, purely through organic reach and a well-planned launch.
“From first sketch to first sale: one point of contact for the entire journey.”
5
Orders week 1
On time
Launch
Full stack
E-commerce
NL + BE
Shipping
Gallery

